SavourLife: A Champion for Dogs in Need

Beyond selling pet supplies, we want to support companies that truly care about the animals in our community. That’s why we’re huge fans of SavourLife, a family-owned Australian pet food company that has made a remarkable impact on the lives of dogs across the country.

Since its beginnings in 2013, SavourLife has donated 50% of its profits to dog rescue groups, reaching a $10 million milestone in donations this year. This incredible achievement is part of the company's mission to bring the number of adoptable dogs euthanised in Australia to zero.

Every purchase of SavourLife products supports vital initiatives such as emergency veterinary care, desexing programs, shelter improvements, and even the provision of over 100,000kg of dog food in 2024 alone. Their Adopt-A-Dog platform, launched in 2019, is now used by over 300 rescue groups to list more than 1,400 dogs each month, helping them find loving homes.

Michael McTeigue, founder of SavourLife, says: "Every dollar has helped a dog in need, and every customer who’s picked up a bag of SavourLife food or treats has been part of that."

At Happy Tails Pet Store, we're proud to support and stock brands like SavourLife that are not only passionate about pet care but also committed to making a meaningful difference in the world. When you choose SavourLife, you're not just feeding your dog, you're helping to change lives.

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You can check out SavourLife’s Adopt-A-Dog platform here

And our range of SavourLife products can be found here